Baylor College of Medicine today begins an extensive brand campaign to highlight its achievements and vision in education, research, healthcare and community service.
“Giving Life to Possible” focuses on the people of Baylor College of Medicine, centering on their hands-on work to push boundaries in unraveling the mysteries of the human body. Broadcast, print and web advertising all are part of the campaign.
“Scientists throughout the world recognize us as a research powerhouse. Our patients know us as having the top specialists in treating disease. Students hope for acceptance into our highly ranked programs, and the community relies on our service. But, we have never pushed that message through a consistent brand. That’s changing now,” said Dr. Paul E. Klotman, president and CEO of Baylor College of Medicine.